Privacy Policy

Pediatric Dentistry of Palo Alto ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information you provide to us through this website (kidsteethcare.com).

This Privacy Policy applies to information collected through our website only. Health information you provide as a patient of our dental practice is governed by our HIPAA Notice of Privacy Practices, which is provided at the time of your first visit and is available on request.

Information we collect

We collect the following categories of information through this website:

• Information you provide. This website has no contact form. When you email or call us, book an appointment through our online scheduler, pay a balance through our payment portal, or sign up for the membership plan, we receive the information you choose to provide (for example, your name, email address, phone number, and the content of your message). The online scheduler and payment portal are operated by our vendors on their own websites.
• Automatic information. Like most websites, our website host automatically records limited technical information when you visit, including your IP address, browser type, pages requested, and the time and date of the request, in standard server logs used to operate and secure the site. If you allow analytics cookies, Google Analytics also collects usage information as described under "Cookies and analytics" below.
• Cookies and similar technologies. See "Cookies" below.

How we use information

We use information collected through this website to:

• Respond to inquiries and requests for information or appointments;
• Schedule, confirm, and manage appointments;
• Operate, maintain, secure, and improve the website;
• Understand how visitors use the site and improve its content and design;
• Comply with applicable legal obligations.

We do not sell personal information collected through this website.

Cookies and analytics

We use two categories of cookies and similar browser storage:

• Necessary. Small settings stored in your browser to keep the site working, such as your cookie choice and whether you paused animations. These are always on and are not used to track you.
• Analytics (off unless you turn it on). Google Analytics, a service of Google LLC, which helps us understand in aggregate how families find and use the site. It loads only after you choose "Accept all" or turn on Analytics in our cookie banner. When it is on, it sets cookies (named _ga and _ga_ followed by an ID) and collects information such as the pages you view, how you reached the site, your browser and device type, and your approximate location derived from your IP address. We have turned off Google signals and ad personalization for this data, and we do not use it for advertising.

Pages where we never use analytics. Even if you have turned Analytics on, Google Analytics does not run on our pages and articles about specific treatments, conditions, sedation, or special health care needs, on our patient forms page, or on our insurance and billing page. Our online scheduler and payment portal are operated by our vendors on their own websites, and our Google Analytics does not run there.

Your choices. You can change your choice at any time with the "Cookie settings" link at the bottom of every page. If you turn Analytics off, we stop loading Google Analytics and remove its cookies for this site from your browser. If your browser sends a Global Privacy Control or Do Not Track signal, we do not load Google Analytics. You can also block Google Analytics on every website with Google's opt-out browser add-on (opens in a new tab). To learn how Google uses this information, see How Google uses information from sites that use its services (opens in a new tab).

How we share information

We share personal information only in limited circumstances:

• Service providers. Vendors who help us operate the site or our practice (for example, our website host, scheduling software, online payment processor, and, only if you allow it, our analytics provider) and who are obligated to protect the information they receive.
• Legal compliance. When required by law, court order, or government request, or to protect our rights, property, or safety.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our practice.

We do not sell personal information.

Your privacy choices

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your personal information, subject to certain exceptions;
• Opt out of certain uses of your information.

California residents have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioral advertising.

To exercise any of these rights, contact us at the information below. We may need to verify your identity before fulfilling a request.

Children's privacy

This website is intended for parents and caregivers of pediatric dental patients. We do not knowingly collect personal information directly from children under 13 through this website. If you believe a child has provided us with personal information through the website, please contact us so we can delete it.

Data security

We implement reasonable administrative, physical, and technical safeguards to protect the information we collect through this website. No method of transmission over the internet is fully secure, however, and we cannot guarantee absolute security.

Data retention

We retain personal information collected through this website for as long as needed to fulfill the purposes for which it was collected and to comply with applicable legal obligations.

Third-party links

Our website may contain links to third-party websites (for example, our scheduling vendor, payment processor, or social media). We are not responsible for the privacy practices of those third parties. Some pages also include an embedded Google Map; when it loads, Google may collect information under its own privacy policy.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last changed. We encourage you to review it periodically.

How to contact us

If you have questions about this Privacy Policy or our privacy practices, contact us at: