Effective Date: January 1, 2025
Thank you for visiting Kidsteethcare.com (the “Site”), operated by Pediatric Dentistry of Palo Alto (“we,” “us,” or “our”). We respect your privacy and are committed to protecting it through compliance with this policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Information. It also describes the rights and choices available to California residents under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable privacy laws.
By using the Site, you consent to the data practices described in this Privacy Policy. If you do not agree with our practices, please discontinue using our Site.
1. Scope of This Privacy Policy
This Privacy Policy applies to Personal Information collected:
- Through our Site, including any online forms or direct communications (e.g., emails or live chat).
- In electronic messages between you and our Site.
It does not apply to information collected by:
- Us offline or through other means not made available via the Site (e.g., paper forms at our office, telephone calls, or in-person).
- Any third party (including through any application or content that may link to or be accessible from the Site).
For information regarding how we protect health-related information (Protected Health Information, “PHI”) in compliance with the Health Insurance Portability and Accountability Act (HIPAA), please see our HIPAA Notice of Privacy Practices or contact us directly.
2. Information We Collect
We may collect information that identifies, relates to, describes, or could be associated with you (“Personal Information”), as well as usage information when you interact with our Site.
(a) Personal Information
- Contact Information: Name, email address, phone number, and mailing address provided through online forms or email communications.
- Appointment Details: Information you provide when requesting or scheduling an appointment, such as preferred dates, times, and any additional comments about your dental needs.
- Payment Information: If payment features are enabled through our Site, you may be asked to provide billing and payment details. However, we typically use third-party payment processors; we do not store or collect credit card information directly.
- Other Information You Voluntarily Provide: Any additional details or preferences you share when filling out a contact form or emailing us.
(b) Usage Data and Device Information
- Log Data: Your IP address, browser type, operating system, access times, and pages viewed.
- Cookies and Tracking Technologies: We may use cookies, web beacons, and similar technologies to collect information about your browsing activities over time and across different websites or online services.
(c) Children’s Information
Our practice focuses on pediatric dentistry. While our Site provides information to parents or guardians about our services, we do not knowingly collect Personal Information online from children under 13 without parental consent. If you believe we might have any information from or about a child under 13 without appropriate consent, please contact us immediately at (650) 321-6448 or info@pediatricdentistryofpaloalto.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Provision:
- Schedule and manage appointments, respond to inquiries, and provide dental care updates.
- Communications:
- Contact you about your appointments, treatment reminders, or practice updates.
- Site Operations:
- Administer, maintain, and improve the functionality and security of our Site.
- Analytics and Personalization:
- Understand how users engage with the Site, personalize user experiences, and optimize content.
- Compliance and Legal Obligations:
- Comply with applicable laws, regulations, or legal processes, and to protect our rights or the rights of others.
4. Disclosure of Your Information
We may share your Personal Information under the following circumstances:
- Service Providers
- With trusted third-party vendors who perform functions on our behalf (e.g., web hosting, data analytics, appointment scheduling, or email marketing). These vendors agree to protect your Personal Information and only use it as instructed by us.
- Legal Compliance
- To comply with legal obligations or valid legal processes (e.g., subpoenas, court orders).
- To protect our rights, property, or safety or the rights, property, or safety of others.
- Business Transfers
- If we are involved in a merger, acquisition, sale of assets, or similar transaction, your Personal Information may be transferred as part of that deal, subject to the recipient’s privacy policies and/or this Privacy Policy.
- With Your Consent
- If you explicitly direct or authorize us to share information in any other manner not covered above.
5. California Residents’ Privacy Rights
Under the CCPA/CPRA, California residents have specific rights regarding their Personal Information. These include:
- Right to Know
- You have the right to request the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which that information was collected, the business or commercial purpose for collecting or selling the information, and the categories of third parties with whom we share Personal Information.
- Right to Delete
- You can ask us to delete the Personal Information we have about you, subject to certain exceptions (e.g., if the information is needed for a legal obligation).
- Right to Correct
- You may request that we correct any inaccurate Personal Information we maintain about you.
- Right to Opt-Out of Sale or Sharing
- We do not sell Personal Information as defined by the CCPA/CPRA. If we begin doing so in the future, we will provide a clear opportunity for you to opt out.
- Right to Limit Use of Sensitive Personal Information
- We do not typically collect or use Sensitive Personal Information for purposes beyond those authorized by California law. Should that change, we will provide options to limit such use.
- Non-Discrimination
- We will not discriminate against you for exercising any of your privacy rights.
How to Exercise Your California Privacy Rights
- To exercise any of these rights, please contact us using the information in the “Contact Us” section below.
- You may be required to provide proof of your identity, such as a valid government-issued ID.
- We will respond to verifiable requests within the timeframe required by law.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies for the following reasons:
- Essential Cookies: Necessary for our Site to function (e.g., session cookies that enable you to navigate through our Site efficiently).
- Analytics Cookies: Help us understand user behavior, track conversions, and test user experiences.
- Preference Cookies: Remember your settings, such as language or region.
You can change your browser settings to refuse or remove cookies. However, disabling cookies may affect certain features of our Site.
7. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your Personal Information against unauthorized access or disclosure. However, no security method is infallible, and we cannot guarantee absolute security of your information.
8. External Links
Our Site may contain links to third-party websites, plug-ins, or services that we do not control. Once you leave our Site or click a third-party link, you are subject to that third party’s privacy policy. We are not responsible for the content or privacy practices of any third parties.
9. Retention of Personal Information
We retain your Personal Information for as long as needed to fulfill the purposes for which it was collected, to comply with legal obligations, or to protect our legal interests. When no longer required, we will securely destroy your information in accordance with applicable laws and regulations.
10. Updates to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our data practices or applicable laws. We will post any revisions on this page with a new “Effective Date” at the top. Your continued use of the Site after changes become effective indicates your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or would like to exercise your privacy rights, please contact us at:
Pediatric Dentistry of Palo Alto
325 Sharon Park Drive, Suite D3
Menlo Park, CA 94025
Phone: (650) 321-6448
Email: info@pediatricdentistryofpaloalto
We will do our best to address and resolve your concerns as quickly as possible.